Wendy’s. Denny’s. They share more in common than names that rhyme. Both companies have been killing their social media games for two different reasons.
Denny’s Listened to Their Audience Knew Their Brand
Denny’s listened to what their customers thought of their company. I mean you don’t really ever try to go to Denny’s, you just end up there. Denny’s is the 2 am pancake munchies restaurant (verified by former Youtube Star Kingsley.) So their marketing team ran with it. Their tumblr and twitter are filled with posts that are inspired by the 2 am. munchies. They created a quirky and admittedly weird brand voice and is stellar at off the cuff quips with their audience. In terms of marketing, the Denny’s team found their niche and ran with it, the end result being that their posts are relatable and weird enough for their followers to want to share their content.
Wendy’s Differentiated Themselves From Their Competition Through Social Media Marketing
Wendy’s executed a textbook case in differentiating their chain from their competition through branding and brand voice. Social media puts companies in an interesting position to be able to communicate back and forth with consumers. Wendy’s took their brand and breathed new life into it by infusing their brand with sass. Their twitter is filled with tweets roasting their customers, competition and people who just tweet them for fun. Their marketing strategy is great because their tweets are formulated to go viral. In short, they are getting their twitter followers to be their marketing team.