Traditional marketing is marketing that has been used in the industry for over twenty years. Examples of traditional marketing are radio ads, television ads, flyers, magazine and newspaper ads.
Social media marketing is advertisements seen on social media platforms such as Facebook, Twitter and Instagram. Marketing content seen on social media platforms can be paid and unpaid advertisements. Social media marketing has levelled the playing field between small and big businesses. Small businesses are now able to afford effective and affordable social media marketing and management that can compete with big businesses.
Let’s Break Down Why Social Media Marketing is Better Than Traditional Marketing
Traditional media such as flyers or magazine advertisements have long touted their ability to target a certain location and group of people. Social media marketing is able to hyper target who sees your advertisements. We are able to target people based on their location, gender, age, likes, dislikes, occupation, job title, and more. This results in a hyper-targeted audience, giving clients more leads for their money. In short, if you are selling hipster rainbow unicorn socks with a target audience of a 18- 27 year old male, with an average income of $30,000, who has liked other sock brands on Facebook, social media marketing can get your company in front of that person.
Interact With Your Audience
Traditional marketing is blaring your message out to a large amount of people hoping they respond. Social media marketing is a two way street between your brand and your audience. Your brand is able to reach out and comment, like, share and retweet potential clients content. It improves your brand image and also puts your brand in front of new eyes.
Branding is different on social media, you are able to push content out at a faster pace and regularly interact with your audience, instead of occasionally buying a 15 second radio ad. Your tone, colour scheme, retweets, likes, can all attribute to your killer brand.
CPM is the cost per thousand impressions. In layman’s terms, it means how much money you have to spend to get 1,000 people to see your ad. The CPM of traditional media such as flyer marketing is $57 per 1000 people reached. The CPM of social media is $2.50 per 1000 people.
Metrics and Analytics
With traditional media, you can only analyze so much. With social media sites increasing knowledge of its users, you can track and analyze how many people interacted with your advertisement, who looked at it and shared it, who saw it and didn’t share it and who followed the link to your website. You can also see who is more likely to interact with your ad in terms of gender, age, likes, dislikes, average income (yes, twitter analytics has this) and a whole host of other factors. This can help you turn your interactions into leads.
When was the last time you shared a flyer you got in the mail? How many times have you tagged a friend in a social media post? Social media advertisements are much easier shared than traditional marketing. This means your message can spread faster to people who are going to be interested in it. The nature of social media means that when your content is shareable, your followers help to market their brand by tagging, liking and commenting on your content.
People Are Already On Social Media and Looking For Content
Teens now spend up to nine hours a day on social media. While the average person isn’t close to nine hours a day, they will spend around 2 hours a day on social media. Your target audience is on social media, however, it takes an experienced social media team to target them and drive them toward your company.